Alexandra Smith

Influencer marketing and strategy consultant

Utilizing her prevalent rolodex and innate knowledge of what’s timely, in vogue and impactful, Alexandra’s work focuses on delivering brand messages through the right people. The secret to her ethos is her instinctive ability to meet a brand’s customer at the intersection of relatability and inspiration to drive maximum creative and revenue-driven results, sustained brand excitement and credibility in the right circles — big and small, online and offline. Her realm of expertise encompasses content partnerships, seedings, brand experiences, relationship building and other unique and bespoke projects. 

Alexandra’s 15+ years in the industry started in fashion, beauty and lifestyle PR at celebrated agencies, followed by an in-house role at Caruso to grow the in-house PR and integrated marketing teams. Her passion for influencer marketing then segued into brand consulting in 2018.

Select Projects

APL, Barefaced, Barneys New York, Beautycounter, Brochu Walker, Carla Cafe, Caruso, Charlotte Tilbury, Chiara Ferragni, Crown Affair, Diane von Furstenberg, Elizabeth and James, goop Beauty, Hatch, Heyday, Honest Beauty, House of Harlow, Jenni Kayne, La Collection, Laduree, Le Labo, Nordstrom, Palisades Village, Paloma Blue, Rachel Zoe, Rebecca Minkoff, Revolve, Rosewood Miramar Beach, Sephora, Summer Fridays, The Americana at Brand, The Grove, The Tot, Tinder, Topshop Topman, Tory Burch, True Botanicals, Vince, W Hotels, Year & Day

Select Projects

APL, Barefaced, Barneys New York, Beautycounter, Brochu Walker, Carla Cafe, Caruso, Charlotte Tilbury, Chiara Ferragni, Crown Affair, Diane von Furstenberg, Elizabeth and James, goop Beauty, Hatch, Heyday, Honest Beauty, House of Harlow, Jenni Kayne, La Collection, Laduree, Le Labo, Nordstrom, Palisades Village, Paloma Blue, Rachel Zoe, Rebecca Minkoff, Revolve, Rosewood Miramar Beach, Sephora, Summer Fridays, The Americana at Brand, The Grove, The Tot, Tinder, Topshop Topman, Tory Burch, True Botanicals, Vince, W Hotels, Year & Day