Alexandra Smith
Creative and influencer marketing and strategy consultant
Utilizing her prevalent rolodex and innate knowledge of what’s timely, in vogue and impactful, Alexandra’s work focuses on delivering brand messages through the right people. The secret to her ethos is her instinctive ability to meet a brand’s customer at the crossroads of relatability and inspiration to drive maximum creative and revenue-driven results, sustained brand excitement and credibility in the right circles — big and small, online and offline. Her realm of expertise encompasses seedings, content partnerships, brand experiences, relationship building, ambassador programs and other unique and bespoke projects.
Alexandra’s nearly 15 years in the industry started in fashion, beauty and lifestyle PR at celebrated agencies, followed by an in-house role at Caruso to grow the in-house PR and integrated marketing teams. Her passion for influencer marketing then segued into brand consulting in 2018.
Select Projects
APL Kids influencer seedings
APL LA-centric influencer momentum and relationship building
APL LA-centric influencer seedings
Barneys New York at The Grove influencer strategy and eventing
Beautycounter influencer and content for NY store opening
Beautycounter influencer gifting and content surrounding key launches
Beautycounter intimate influencer gatherings
Brochu Walker brand strategy and alignment
Carla Cafe brand strategy & creative marketing
Caruso influencer and media relations and strategy, in-house
Charlotte Tilbury at The Grove influencer and media relations
Chiara Ferragni pop-up at The Grove influencer and media relations
Crown Affair brand-centric influencer seedings and relationship building
Crown Affair shampoo and conditioner influencer-centric launch content
Elizabeth and James at The Grove locally hosted trunk shows
Elizabeth and James opening at The Grove media relations
Goop pop-in at Nordstrom at The Grove influencer seedings
Hatch LA pop-in at Nordstrom influencer eventing
Hatch LA seedings and relationship building
Hatch LA trunk shows
Heyday brand collaborations and partnerships
Heyday LA awareness influencer marketing campaigns
Heyday LA influencer giftings
Heyday LA opening marketing and partnership strategies
Heyday LA relationship building and experiences
Heyday NYC influencer marketing and community relationship building
Heyday pop-ins at goop
Honest Beauty pop-up at The Grove influencer and media relations
House of Harlow pop-up at The Grove influencer and media relations
Jenni Kayne at The Grove influencer and media relations
La Collection NYFW media and influencer appointments
Laduree at The Grove influencer and media relations
Laduree at The Grove opening dinners and eventing
Le Labo opening at The Grove influencer and media relations
Nordstrom grand-opening at The Americana influencer and media relations
Palisades Village influential community strategy and intimate gatherings
Palisades Village media strategy and planning
Palisades Village “Shop Talk” program
Paloma Blue influencer marketing and content
Pop-up program at The Grove influencer, media relations and programming
Rachel Zoe pop-up at The Grove influencer and media relations
Rebecca Minkoff pop-up at The Grove influencer and media relations
Revolve pop-up at The Grove influencer and media relations
Rosewood Miramar Beach media strategy and planning
Rosewood Miramar Beach pre-opening social and content strategy
Sephora at The Grove media relations
Summer Fridays influencer marketing, seedings and content
Summer Fridays London influencer seedings and eventing
Summer Fridays Paris influencer seedings and eventing
Summer Fridays pop-up at Moon Juice
The Americana at Brand influencer and media relations, in-house
The Grove influencer and media relations, in-house
The Tot’s LA pop-up influencer and media relations
Tinder college influencer marketing program
Topshop Topman at The Grove influencer and media relations
Tory Burch locally hosted trunk shows
Tory Burch opening at The Americana at Brand influencer and media relations
True Botanicals brand collaborations and partnerships
True Botanicals creative and influencer marketing
True Botanicals in-person experiences and relationship building
Vince brand relationships and relevance opportunities at The Grove
Year & Day LA pop-up influencer seedings and content for pop-up
Select Projects
APL Kids influencer seedings
APL LA-centric influencer seedings
APL LA intimate programming
APL LA relationship building
Barneys New York at The Grove influencer
Beautycounter influencer gifting & content
Beautycounter intimate influencer gatherings
Brochu Walker brand strategy & alignment
Carla Cafe brand strategy & creative marketing
Caruso influencer media relations & strategy
Charlotte Tilbury at The Grove PR & influencer
Chiara Ferragni at The Grove PR & influencer
Crown Affair influencer content
Crown Affair influencer seedings & relationships
Elizabeth & James locally hosted trunk shows
Elizabeth & James opening at The Grove PR
Goop pop-in at Nordstrom at The Grove seedings
Hatch LA pop-in at Nordstrom influencer eventing
Hatch LA seedings & relationship building
Hatch LA trunk shows
Heyday brand collaborations & partnerships
Heyday LA awareness influencer campaigns
Heyday LA influencer giftings
Heyday LA opening marketing & partnership strategies
Heyday LA relationship building & experiences
Heyday NYC influencer & community building
Heyday pop-ins at goop
Honest Beauty at The Grove PR & influencer
House of Harlow at The Grove PR & influencer
Jenni Kayne at The Grove PR & influencer
La Collection NYFW PR & influencer
Laduree at The Grove opening dinners
Laduree at The Grove PR & influencer
Le Labo opening at The Grove PR & influencer
Nordstrom opening at The Americana PR & influencer
Palisades Village media strategy & planning
Palisades Village “Shop Talk” program
Paloma Blue influencer marketing & content
Rachel Zoe at The Grove PR & influencer
Rebecca Minkoff at The Grove PR & influencer
Revolve at The Grove PR & influencer
Rosewood Miramar Beach content strategy
Rosewood Miramar Beach media strategy
Sephora at The Grove media relations
Summer Fridays influencer marketing
Summer Fridays influencer relations in London
Summer Fridays influencer relations in Paris
Summer Fridays pop-up at Moon Juice
The Americana influencer & media relations
The Grove influencer & media relations
The Grove pop-ups PR, influencer & programming
The Tot’s LA pop-up PR & influencer
Tinder college influencer marketing program
Topshop at The Grove PR & influencer
Tory Burch locally hosted trunk shows
Tory Burch opening at The Americana at Brand
True Botanicals brand collaborations & partnerships
True Botanicals creative & influencer marketing
True Botanicals in-person experiences
Vince relevance opportunities at The Grove
Year & Day LA pop-up seedings & content